For mobile pet groomers, first priorities lie in ensuring that your clients’ pets are well cared for and look great. After putting in the time and effort to master your craft and making sure that your business practices are safe, it’s time to expand your business with a fully functional mobile dog grooming website design. However, it’s important to keep in mind that achieving an effective website is easier said than done. By working with a Meridian web design company such as Springboard Web Designs, you can incorporate the proper techniques to improve the flow of business in no time.
Tip #1 - Feature Client Pets
When it comes to website design, like many things, less is more. Keep your navigation features instinctive and easy to use. Use color theory and design elements to highlight your services by showcasing pets you’ve worked with in the past. Consider using a high-quality camera to capture high-definition photos of the pets that you groom. After all, your true clients are the animals—and anyway, who can resist a pair of puppy dog eyes?
Tip #2 - Own the Rights of Images You Use
Though seemingly a no-brainer, hundreds of business owners get caught up in using content that they haven’t secured the rights to on their website. Regardless of how an image or video may complement your website design, it’s best to secure the rights to the photo to avoid lawsuits or simply use your own images. Some websites such as Pexels or Unsplash allow users to download high-quality stock images at no cost. Or, just learn how to take really good pictures of the dogs you’re already grooming!
Tip #3 - Prioritize Good Writing
If you have a knack for copy that sells, you’ll know the difference between content that is well-written and content that isn’t. Whether you’re compiling a more content-heavy page such as a blog or something slightly sparser such as a landing page, using helpful grammar tools and style guides can help you craft writing that drives positive public perception.
Run your copy by family members, friends, or employees before publishing them onto your website. If you feel your writing isn’t up to scratch, you can always choose to hire an editor or freelance writer, taking into account your marketing budget.
Tip #4 - Ensure That Your Site is Discoverable
If you already have a strong roster of clients and publish highly valuable content, you can expect that your business will experience an excellent word-of-mouth stream. However, you’ll also need to garner the attention of online users through effective SEO strategies.
Start by performing basic keyword research. Consider search volume and related keywords when looking up terms that people may use to seek out your services. If previous clients have left reviews on your website or potential clients have left inquiries in your inbox, pick out common terms that you can incorporate into your copy or blog.
Tip #5 - Showcase Your Pet Grooming Qualifications
Similar to clients seeking veterinary services, they’ll want to go into business with a groomer they know they can trust. If you have educational qualifications or certificates, find a place on your website on which you can display them. If you’ve been given raving reviews by past clients, make sure to include social proof.
On the other hand, you can also purchase a PCI policy and publish a badge onto your website to let customers know you’re fully insured. Doing so communicates that your business is legitimate and has the resources to deliver only the best results.
For any business establishing a website for the first time, knowing where to begin can be a little tricky. However, by taking heed of the aforementioned tips, you can start converting customers towards availing of your mobile grooming services.
For website design in Boise, Idaho that helps your business stand out from a crowd of thousands, take us up on a free website consult call on Springboard Website Designs today!