Creating an attractive and well-designed website is a must for every business. Gone are the days of forgiving consumers who are willing to slog through cluttered pages and lengthy load times; speed and efficiency reign supreme in browsing a website. Thanks to the instant gratification that modern technology affords current society, people have shorter attention spans and expect higher quality.
However, many things go into creating the most optimized website possible for your business. It’s more than just making it look visually appealing—it must be responsive, tailored for SEO, and feature useful and unique content. Here are three elements your business website needs to succeed:
1) Mobile-Friendliness
Although browsing the web used to be confined to laptops and computers in the early 2000s, smartphones have completely transformed the landscape. The percentage of mobile-driven website traffic is estimated to be over 50 percent, making it essential for your website to be mobile-friendly.
People tend to exit out of webpages when it appears awkward or clunky on their screen. That will lead to an increased bounce rate for your website, which will tank your search engine rankings. Seeking the help of SEO services and Boise web design will help you create a website optimized for search engines and responsive to mobile users, which will help you reach more of your target audience. Doing so will provide your visitors with a seamless experience, especially if load times are up to two seconds.
2) Security
Staying secure in an increasingly digital world is becoming a common issue. As people gain more access to many features on their smartphones and tablets, they also become more vulnerable to cyberattacks. Some websites that get attacked become compromised with malware, which will harm both their search engine rankings and traffic. Search engines like Google tend to drop websites with security issues as they want to provide only the best and safest results for browsing consumers.
If you encounter downtime with your website, this can cost you more than you think. You won’t be able to make any sales or communicate with your customers, and you might also risk losing data. Restoring access to a hijacked website is challenging, so make sure you fortify your website with the most stringent security measures possible.
3) High-Quality Content
A crowded marketplace means you’ll have to do whatever it takes to stand out from your competitors. An effective way to do this is to create unique, high-quality content on your website that is useful to your target audience while improving their quality of life. By being the source of such content, your customers will more likely return to your website instead of competing businesses.
Having great content on your website is a great way to increase visitor browsing time while providing a top-tier user experience. If you regularly publish video, articles, or other media that answers all the questions a potential customer has about your business, product, or service, they’ll be more likely to purchase. Adding in clear, high-resolution graphics and photos to accompany the content is also a great way to engage your readers and keep them captivated.
Conclusion
Following the best SEO practices and creating an attractive website are crucial parts of your business’ success. These three elements are sure to take your website to the next level and provide a seamless browsing experience for your website visitors. By factoring these into your strategy, you’ll inch your way towards the top results of a search engine results page.
Springboard Labs specializes in website design for Boise, Idaho businesses. We design, build and host WordPress websites that bring real results to your company. Get your free website consult call with us today to help your website perform and look its best!
