Though modern technology has made it easier to start a business, it’s much harder to compete in the dense online market with hundreds of thousands of local enterprises that are available. Businesses that are running their websites will come face to face with contemporary issues, such as Search Engine Optimization (SEO), retaining customer engagement, and observing their site’s Return on Investment (ROI).
Increasing site conversion rates
Optimizing your site for higher conversion rates is a matter of recognizing what your customer is looking for on your website. Designing your layout based on achieving that goal as efficiently as possible will make you appear as a reliable service to your clients.
In this article, we will share four design tips to improve your website’s conversion rates.
1. Emphasize your Unique Selling Proposition (USP)
The best way to leave your mark in your customers’ minds is by having a clear selling proposition. This allows your customers to differentiate between you and the other companies that they’re considering. It would help if you made it clear to your clients why they should use your service.
For this reason, you need to express your USP through your site’s overall web design, such as through highlighted text or various visual aids. Make sure that your customer can easily see your USP so that they’ll have an easy way to recall your brand.
2. Simplify your site’s navigation
People who browse through services online can feel overwhelmed with websites that have confusing layouts. A hard-to-navigate website is a major deal-breaker for smart consumers who are looking for a quick and easy solution to their problems.
Your site’s navigations should be easy to use even for first-timers. Make sure that you include a navigation bar that can quickly bring your site visitors to essential areas in your site, such as contact information, sign-up pages, and product information.
3. Reduce your user’s clicks
Effective web design enables its user to achieve what they need out of a site in as few clicks as possible. Avoid trying to direct your customer through several pages to increase page engagement. You can reduce user clicks by presenting different subcategories to pages to allow your customers to reach landing pages faster or provide a search bar for easier navigation.
4. Don’t make a mess of your visual elements
Although some business owners might use a creative way to present their web’s layout, this can be problematic if your business’s goal is to provide fast and effective solutions. Getting creative can make your site stand-out, but overdoing it will make your customers lost in using your site. You need to ensure that your site can easily present valuable information while emphasizing your calls to action.
Remember not to compromise your site’s navigation with the overabundance of creative elements. Having a site that’s appealing to look at won’t always bring in customers and may even work against you in improving your conversion rates.
Establishing a brand in today’s modern age is more achievable than ever with the accessibility of the Internet connecting consumers with various brands in the market. However, business owners shifting to the online landscape need to stay ahead of modern practices that they need to learn to keep their service attractive and practical for their customers.
We perform excellent web design in Boise, Idaho, for businesses that need to improve their site’s efficiency. Get a free website consultation call to diagnose and improve on your site’s ability so that you can attract a greater audience!