Websites are no longer an afterthought in business as it serves as a fundamental aspect in any company’s marketing funnel. With over four billion people using the internet for entertainment or searches that influence their purchasing decisions, websites are now the backbone of all your digital marketing efforts.
It bridges the gap between your brand and consumers, making it a virtual front desk that can build your online presence. Websites make it possible to tap into a wider audience, creating more opportunities for your business to build loyalty and make a sale. With that in mind, we explore the importance of a website in 2020 and why it is critical to your success.
Benefit #1: Promotes Cost-Effective Marketing
Websites serve as a digital store that provides the base of operations for a company’s online marketing strategy. While traditional marketing – be it for print or television – still pack a punch, digital marketing is the only way to establish an online presence that affects your brand’s visibility.
Digital marketing can also encompass various methods that can boost your brand awareness – from sharing your website content on different social media platforms to pay-per-click advertising, email marketing, search engine optimization (SEO), and more tactics that impact various aspects of your business.
With plenty of options to market your brand, you can save on print advertising and make the most effective, budget-friendly methods without compromising on quality and engagement.
Benefit #2: Leading Tool that Drives Sales and Revenue
A website is a powerful tool that can boost sales in more ways than one. With over two billion people shopping for products or services online, a website has become the lifeblood of any business as it is a massive revenue driver.
Think of it as a virtual storefront that features your work, services, and products, making it a necessary platform to thrive in a digitally-oriented landscape. Seeing as it also enhances your discoverability in search engine results pages (SERPs), you have a significantly higher chance of generating leads for your bottom line.
Benefit #3: Improves Your Credibility
Modern consumers often look for websites to gain more information on the products or services you’re offering. It also gives a clear display of your brand image and quality of service, so skimping out on a website can leave you in the dark in a saturated, online marketplace.
Websites are the first step to building a relationship with your customers, so businesses without one is an unprofessional choice that can hurt your credibility.
The Bottom Line: Websites are a Cornerstone to Success in Modern Businesses
A website ensures your presence never sleeps, allowing customers across the globe to get to know your brand and engage with your business 24/7. Businesses without a website are missing out on a wider variety of traffic and multiple opportunities, which is why building a well-designed and optimized site should be one of the first steps to striving for long-term success.
If you’re looking for a quality web design company, we can help you build, design, and improve your website to enhance your brand image and bottom line. Get in touch with us at (208) 614-1590 to see how we can help generate leads for your business.