There are plenty of strategies that small businesses can use to boost their online presence. People’s tastes are evolving; they do not necessarily go for popular choices; more people today prefer authentic interactions and a personal touch.
Even if you don’t have a large budget for marketing, you will compete with prominent brands if you avail of SEO services. Here are some practical ways small enterprises can improve their search performance online.
Ask for and respond to reviews
Online reviews are crucial in determining the ranking for Google Maps and Local Pack search results. Ask for reviews from people; create a short link using bit.ly and place this URL in places like your cash register receipts, business cards, in-store kiosks, and signage.
Respond to reviews as well; it encourages people to leave a review when they see that you take the time to reply. If you cannot answer every single post, reply to those with plenty of details.
Give back to the community
Donating to charity is always a nice way of making a local impact, but not all businesses have the budget to make a sizable donation. If this is true for you, devote time to cultivating relationships with local stakeholders, civic groups, and nonprofits instead.
Sponsoring a local sports team, volunteering at a local shelter, and genuinely caring about causes is the best way to get your name out in the community organically. These sponsorships also get you some media mileage, especially if local news sources cover the event.
Optimize your Google My Business Profile
Ensure that you have a great Google My Business or GMB profile. Use several, high-quality photos on your listing so that people curious about your business will have various references.
Take pictures of interiors, private or VIP rooms, the parking lot, and your place’s exterior. You could also take a picture of how your establishment looks at night if that is a feature you wish to highlight. Consulting with an SEO services provider will help you determine the best types of photos to include in your listing.
Make sure you have the right business category
There are plenty of niche categories on GMB. Besides your primary and secondary ones, see if you fit into niche classifications since Google updates them frequently. Doing this also helps you optimize your listing for local searches.
Get inspired by the Google My Business Help Community
When you join Google My Business’ Help Community, you gain access to a wealth of information and insights into making GMB work for you. Answers in this area are from Product Experts, so you’re sure that you’ll be getting tips that work. Become part of the Local Search Forum as well; it is one of the best resources for anything related to local search.
Building a presence online is challenging, but you can make it work even if you do not have thousands of dollars to spend on marketing. As long as you can target your efforts well and work smart, you will reap the benefits in no time. Finally, ensure that you are going in the right direction by consulting with local search specialists.
A search specialist can help you direct your optimization efforts, conserve your resources, and gain a return on your investment. Springboard Labs offers SEO services in Boise and Meridian, ID, for businesses that want to boost their brand online. Get in touch with us today to learn more!