How your website looks affects your business’s credibility. It also has an impact on how customers see and treat your online store. As such, investing in quality web design will help bring your business to success, but you should keep in mind that you do not only want an aesthetically pleasing website; you also want a website that sells.
How Web Design Encourages Sales
Here are five ways web design affects customer conversions.
#1: Faster Web Speed Means Better User Experience
A great web designer and developer knows the best practices to speed up their website. A website that loads quickly can make any web user happy. If your customers are satisfied with how your website functions, deciding to purchase a product or service will be easy. On the other hand, if your website takes a long time before a page fully loads, it can disappoint people and result in a high bounce rate, causing site visitors to look for better sites and take their money elsewhere.
#2: Responsive Website Means a Smoother Experience
Most internet users today are on mobile devices. If your website can fluidly adapt to users’ devices, it will create less frustration. If the site intuitively adjusts to the screen size of the device used to view it, it ensures that the right design is displayed accurately. Viewers will not need to scroll through or zoom to see the product or item they want to check. Because of the responsive design, their shopping experience will be smoother, and you will have a better chance of making sales.
#3: Use of Quality and Professional Images Can Impact Your Sales
Visuals are vital to websites, especially if you are trying to sell products. Imagine a shop without any photos. No matter how beautifully you craft your words to describe your product, it will not seem reliable without any images.
The human brain is also said to process visual information 60 thousand times faster than written words. If you want to make your product more memorable to people, invest in quality product images.
According to research, more than half of consumers believe that a product image’s quality affects their purchasing decisions. Images online somehow recreate the process of physically holding a product and examining it before deciding to buy it. You need to provide as many photos as possible and make sure they are visually appealing and of high quality.
#4: Convince Onlookers to Buy Using Your Navigation
If your website is designed for making purchases, you will have better sales. Tweaking it in simple ways, like making sure the shopping cart is clearly visible and organizing your product categories in a hierarchy, will help make the users’ shopping experience effortless and productive. Make sure that your search button is also easy to see. Incorporate the right keywords for every item, so they immediately appear when customers look for your products.
#5: Always Link to Your Social Media
Make sure that all your web pages come with a link to social media. It will make spreading word about your business more accessible for your customers. The more social reach you have, the more people will recognize your business. The wider the exposure for your business, the more potential customers you will have.
Apart from impacting how the audience perceives your brand, web design is also crucial in making sales. With good web design, you can attract more customers to visit your site, encourage them to stay and make purchases. Make sure to utilize a design that speaks to your brand and generates sales for your business.
Do you need a Boise-based web design agency to make your website? Springboard Labs is a website design and development company that can create you a website that produces results. Schedule a free consultation with us today, and we will help you create a website that will connect you with your customers and eventually grow your business.