WordPress was once an option for bloggers back in its earlier days, but it has become a crucial platform that allows businesses to host a professional website in recent years. It’s supported by a community of developers and designers who can provide help build your site from the ground-up, but its versatility also makes it possible to develop a website on your own.
This begs the question: should you choose a DIY website or hire a professional developer? The approach you choose has a significant impact on your site’s brand image and performance, so be sure to consider some factors that should put a lid on your dilemma.
When is it a Good Idea to Build Your Own Website?
With the rise of free and easy-to-use drag-and-drop builders like Wix, Weebly, or Squarespace, and WordPress, even non-tech savvy business owners can try their hand at creating a stunning website. For people who have the time to learn basic coding, going for a DIY website is a path that can produce sites that are just as effective as a professional.
Of course, DIY website builds are only suitable for businesses that only need a simple blog to promote their content. This means you don’t need any complex plug-ins, widgets, and special features, nor do you need specific knowledge on handling financial transactions for an e-commerce website.
DIY websites are best for brands that only need to show basic content – from visual ads, occasional videos, to other posts that represent your products or services.
When Should You Go For a Professional Web Developer For Your WordPress Website?
If your business needs a website that demands extensive coding knowledge and special features, going for a professional developer is a more cost-effective approach. While it seems like an initial investment, the security of your hosting, widespread customization, 24/7 technical support, and an expert’s keen eye for design is the best way to go.
Keep in mind that your website will be the primary tracking tool that will represent your online presence and marketing funnel, which means that a well-made website is crucial to defining your goals and getting your message across to your audience.
E-commerce websites that handle plenty of traffic, for instance, need a professional’s support, expertise, and ability to provide limitless customization. By investing in a website that can apply SEO-friendly coding, design, and more, every penny pays for itself through the years as you have better chances of improving the impact of your website.
The Bottom Line: Hiring a Professional WordPress Website Builder Guarantees Quality and High-Performing Results
Small businesses may consider building your own website, and while modern tools make coding simpler to understand for beginners, there’s no substitute for professional results. Hiring an expert website firm introduces you to a dedicated team that can tailor every aspect of your website according to your brand identity, audience, and other needs.
With the help of experienced developers, you have more options to improve your online authority and boost your conversion rate in more ways than one.
If you’re looking for a quality web design company in Boise, we can help you build, design, and improve your WordPress website to enhance your brand image and bottom line. We offer free website consult calls, so get in touch with us now!