SEO optimization is a foolproof means to improve your website’s ranking in the search results. The higher your site is on SERPs, the more traffic your site can generate. Any website owner who wants to boost their search engine optimization might have come across the importance of utilizing responsive website design, but how exactly does this web design type help transform your SEO numbers?
To satisfy your curiosity, here are the four ways a responsive website design can improve your search engine optimization:
#1: Responsive design enhances the site's usability
Most internet browsers today use their phones when searching for online information. By having a mobile responsive web design, you make your website more user-friendly and accessible to more people. Users no longer have to scroll horizontally or vertically just to see other features of your website. With the help of a responsive design, your website will be versatile enough not to showcase distorted images or a sub-optimal layout. You also do not need to create separate pages for mobile and web users.
#2: Speeds up the web page loading process
Mobile users have a short attention span that more than half of them bounce off a site with slow loading capabilities. If you want to capture and keep these mobile users’ interest, your site should cater to their needs and wants. If your website is not optimized for mobile, your site will take time before it completely loads, leaving your browsers frustrated. Utilizing a responsive design can improve your web page’s loading speed.
Moreover, Google is quick in adapting to its user behavior. It adjusts its system, including its crawlers, indexes, and display results based on the new information it gathered to satisfy and keep its users. It also recommends the usage of responsive designs. If you want to have a successful SEO strategy, make sure to keep this in mind.
#3: Lessen the bounce rate percentage
A responsive and optimized website gives customers a better user experience. That fact alone makes them stick to your web page for a longer period. Google considers a page’s bounce rate when ranking pages in their system. If it notices that most of your web visitors are quick to bounce off your site, it will think that something is wrong about your website, and this can affect your SEO ranking.
Remember that Google always wants to satisfy its users, and part of their service is recommending pages that these people will love to see and spend time in.
#4: Responsive design encourages social sharing
Here is one thing you should know: social media cannot affect how your web page will rank in search engines, but it can help spread out the news about your website. If you activate your website’s social sharing features, you can freely share your content on your social pages. It is a simple yet effective way to advertise your website better.
Links are the fastest and most convenient way for people to visit your website. Instead of users typing your URL or searching the whole internet for your site, a simple click will lead them to the exact page you want them to be.
The best way to improve your website’s SEO performance is to make your consumers and search engine happy. Get insights about their needs and consider applying those to your site. Remember that your customers are the main reason you created your website. While doing that, do not forget to also listen to the search engines’ advice. If they announce algorithm changes, make sure you adhere to those changes as well. A responsive website design is one way you can meet all the demands of both the consumers and the search engines.
Want to improve your web design for better SEO? We can help make you an intelligent web page that generates results. Springboard Labs is a website design service provider in Boise, Idaho. We offer a free website consultation, so give us a call.